Desktop Creatives
Skin
File format
Responsive HTML5 as a ZIP
Third-party tag
Size
2560 x 1440 pixels (width and height set to 100%)
Notes
The skin must be built as responsive HTML5 and scale with the window size.
A central content area sits horizontally centred within the skin; the remaining space is used for the skin content.
Read the content-area width and the top-banner height from window.contentWidth (default 1000) and window.topHeight (default 250).
These variables are only available for ZIP delivery; third-party tags must use static values matching the publisher specification.
Top-Banner
File format
JPG, WEBP or MP4
Responsive HTML5 as a ZIP
Third-party tag
Size
Image or video: 1280 x 180 pixels
HTML5: width responsive up to max. 1280 pixels, height following the publisher's billboard format, in Switzerland 1000 x 250 pixels
Notes
Optional.
If the top banner contains interactive elements such as video controls, carousels or multiple click tags, it must be built as a separate creative and overlaid on the skin. Otherwise it can form part of the skin.
Sticky video is supported when the format is used with the "Skin Top with Sticky Streaming Video" top banner. The video player then stays visible after the top banner has scrolled out of view, while the skin remains behind the page.
General information
File size
Max. 3.5 MB (total weight)
Animation time
30 seconds max. (may vary by publisher)
Audio
User-initiated only
Tracking
Click tags and trackers as specified by the respective provider.
Video metrics such as view-through rate require measurement via the provider's API.
Delivery
The HTML5 must be minified and optimised for polite load.
Notes
All assets (images, videos, scripts) must be contained within the creative's ZIP file.
Linking to externally hosted files or scripts is not permitted and may cause the creative to be blocked.
Webfonts from font libraries such as Adobe Typekit, Google Fonts or MyFonts are the exception.
All assets should be compressed and optimised to the lowest possible file weight.