Mobile Creatives
Banner
File format
HTML5
Fallback: GIF, JPG, PNG (max. 40 KB)
Initial load
Max. 40 KB
Subload
Max. 2 MB (more on request)
Animation time
5 seconds max.
Loops
Unlimited
Frame rate
25 fps
Size
6:1 — 320 x 50 pixels (640 x 100 Retina)
4:1 — 320 x 75 pixels (640 x 150 Retina)
3:1 — 320 x 100 pixels (640 x 200 Retina)
2:1 — 320 x 150 pixels (640 x 300 Retina)
Placement
At the top edge of the page
Expand / collapse
MouseOver or OnClick
Redirect
Yes
Notes
The four aspect ratios are alternatives, not delivered together.
General information
Delivery
At least 3–5 working days before campaign start.
Notes
HTML5 creatives must be delivered as an iFrame redirect; physical delivery only by prior arrangement.
Physical delivery: a ZIP with relatively linked assets and an index.html entry point; UTF-8 required.
Special ad formats delivered as a redirect must not be positioned absolute.