Ad Specification

Podcast

NZZ Akzent

General information

Pre-Roll

Placed before the podcast episode.

Approx. 15–20 words.

Wording: "Dieser Podcast wird präsentiert von …"

Mid-Roll

Placed after the first third of the content (approx. 3 to 5 minutes in).

Approx. 40–60 words.

Wording: to be agreed with the advertiser.

Production

Handled by the NZZ podcast editorial team in the NZZ studio.

Voice talent: external, several voices available in a pool.

Lead time

Three weeks before go-live: voice selection.

Two weeks before go-live: final ad copy and spot production.

One week before go-live: spot selection and sign-off.

Audio message requirement

A new message must be recorded at least every 2 weeks.

The additional production cost is therefore at least 2 x CHF 330 gross per month.

Previews