
General information
Pre-Roll
Placed before the podcast episode.
Approx. 15–20 words.
Wording: "Dieser Podcast wird präsentiert von …"
Mid-Roll
Placed after the first third of the content (approx. 3 to 5 minutes in).
Approx. 40–60 words.
Wording: to be agreed with the advertiser.
Production
Handled by the NZZ podcast editorial team in the NZZ studio.
Voice talent: external, several voices available in a pool.
Lead time
Three weeks before go-live: voice selection.
Two weeks before go-live: final ad copy and spot production.
One week before go-live: spot selection and sign-off.
Audio message requirement
A new message must be recorded at least every 2 weeks.
The additional production cost is therefore at least 2 x CHF 330 gross per month.